17 Together its workforce and management under the leadership of CEO Dr Jens Gerhardt succeeded in bringing HanseYachts AG back into safe waters over the next ten years or so Only a few years after Aurelius had taken over the majori ty stake turnover took a permanent upturn Its product range is being expanded HanseYachts AG is now represented at three different loca tions and the number of employees is around 1 500 800 of whom are based in Greifswald A quality first concept a multi brand strategy a primary focus on the Greifswald and Goleniów loca HANSEYACHTS AG tions and a sustainable approach to management are only a few key words that characterise the compa ny s development HanseYachts AG now markets six different brands under the slogan Developed by sailors Tested on the Baltic Sold all over the world With the acquisition of the lux ury catamaran brand Privilège the multi brand strategy of HanseYachts AG is forging ahead under the lead ership of CEO Dr Jens Gerhardt Over the next few years it is expected that the booming catamaran market will generate further profits and a bigger share of the market The successful market launch of the Dehler 30 one design which was voted European Yacht of the Year 2020 is another milestone for the future success of the Greifswald boatyard
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